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In this rapid digital era, new technologies have given ample scope to transform the base of the market by creating new challenges every single day. It has changed customer experience by operating models and establishing a whole new work environment. With the emergence of scope, scale and complexity of the business, new technologies have developed at an exponential rate.

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” Warren Buffett. Customer touchpoints are those points of contact in which business interact with the customer. It includes the moment when you first interact with your customers to build a relationship with existing customers. In a physical retail shop, a witty shop assistant can elevate interest among customers and make them buy their products.

All e-Commerce business owner knows the importance of customer feedback whether it is a small- or large-scale business. It is a killer method to improve the marketing of the store.

The success of all business lies in how you promote your business and how much people get notified of that. No matter how good your product and services are until you use the right platform to reach the right customer, your efforts would not support you. In all businesses large scale and small scale, choosing the perfect strategy will lead you to the summit of success.