9 Benefits of Custom WordPress Website Development

Are you wondering why you need WordPress website development? Without a website, your business doesn’t stand a chance in this digital world. However, if you think having a website is all you need for your business to succeed, then you are wrong!

A well-designed and well-optimized website is essential for your business’s long-term success. Without it, you face limited customer reach, difficulty in marketing and advertising, reduced credibility, and difficulty building a brand for your venture.

There are various website development processes now. Before choosing one, business owners must have a solid understanding of their requirements.

If you need a flexible, scalable, and secure website for your business under a constrained budget, then WordPress website development is the way to go. A reputed WordPress development company can help you build what you need.

So, without further delay, let’s look at the nine major benefits of choosing a custom WordPress development for your project. We will also decode the common misconceptions about WordPress development and the five important features of an enterprise-level CMS website. Before that, let’s briefly look at the difference between coding and WordPress websites.

What are the Differences between Coding Websites and WordPress Websites?

The core difference between coded and WordPress websites is that developers build the former from scratch while the latter relies on an open-source framework to create appealing custom websites.

Custom WordPress Website

• Developers use the WordPress framework to create websites catering to your business needs.

• The admin part is the backend and simple to set up according to your preferences.

• It ensures rapid development of the website.

• WordPress updates do the maintenance for you.

Custom Coded Website

• Developers build them from the ground up, making every modification through coding techniques.

• The website’s backend needs the expertise of developers in various tech stacks.

• The maintenance is quite complex as it needs an expert team for regular updates.

5 Important Features of a Business’s CMS Website

Now that we know the differences between a custom WordPress and a coded website, let us explore the top features a website must have for businesses.

Easier Administration

Businesses need a content management system that includes effective and user-friendly tools. The website administrators should be allowed to add assets, track content, and manage plugins and notifications seamlessly.

Controlled Workflow

Businesses need a content management system with efficient workflow management. This aspect is a must-have feature of a good content management system. They enable the marketing department to plan the content development process.

Cross-Platform Capacity

Businesses scale while the customer base increases. Having top-notch WordPress development services from the initiation can enable businesses to launch web apps, mobile apps, and well-optimized websites as they scale. To fulfill this requirement, the content management system should support cross-platform capacity.

Effective Analytics

The success of any digital campaign depends on how aware the marketing team is when it comes to knowing its prospects and target segment. For any business to succeed, business owners should understand this fact. So, you need a content management system that either has built-in analytics tools or supports plugins to add them.

Security

Security vulnerabilities can have negative consequences for all businesses. They put customer data at risk and hamper the business’s reputation. Hence, businesses require a content management system that prioritizes security and can mitigate vulnerabilities as they arise.

Common Misconceptions Regarding Custom WordPress Development

WordPress meets all the features mentioned above. WordPress website development is beneficial for developing your business website. However, you should be aware of a few misconceptions about WordPress development.

• WordPress is for Blogs: WordPress powers around half of all the websites available online, implying that WordPress is much more than a blogging platform.

• WordPress has Security Lapses: Plugin incorporation can pose a security threat in WordPress. However, the platform is highly secure. Recently, WordPress has begun investments in security releases.

• WordPress has Limited Support: This is outright misinformation. WordPress has a robust and active community of contributors introducing new plugins, features, and themes. This community also responds to user challenges and fixes bugs regularly.

9 Major Benefits of Choosing Custom WordPress Website Development

We have explored the common misconceptions related to WordPress website development. Now, we will walk you through the major benefits of choosing WordPress development for your business.

Quick Development

WordPress website development does not need a backend. Unlike conventional website development, where every feature and function is created independently, WordPress sites only need to select a framework based on your business needs and preferences, enabling quick development and minimal time-to-market. Rapid development saves you both time and money.

User-Friendly WordPress Web Design

Ease of use is a major reason for opting for WordPress website development. It is straightforward and intuitive. You do not need coding expertise to manage your business website effectively. The existence of different useful and customizable plugins and themes can enable you to create a business website that meets all your business expectations and requirements.

WordPress Custom Theme Development

In custom WordPress website development, you can not only alter the tagline or title but also decide the overall feel and appearance of the site based on your business’s changing needs. You can alter all these things by changing the color scheme, widgets, or layout design. WordPress offers a wide variety of themes that align with business objectives.

Scalability

Hiring a WordPress website development company can help you scale your site as your business scales. Custom WordPress development also provides flexibility according to the evolving nature of your business. Be it an e-commerce platform or a simple or advanced website, WordPress can enable effortless website scaling without compromising the quality. This gives you a competitive advantage and helps you stay agile in the digital arena.

Performance

Optimizing speed and efficiency can skyrocket conversion rates and improve the overall UX of a custom WordPress website. This platform can create highly responsive websites that not only enhance user satisfaction but also boost search rankings, as SERPs (Search Engine Result Pages) prefer pages with quick load times.

WordPress Website SEO Optimization

Effective management is the core foundation of any WordPress website, helping businesses in many ways. It can let businesses incorporate updates and changes rapidly without themes or plugins. You can also manage SEO (Search Engine Optimization) through custom WordPress website development. SEO increases website visibility, while customization gives your business a competitive edge. It can boost conversion rates by attracting more prospects.

Appealing Designs

An aesthetically pleasing design can do two major things for your website. First, it can help attract more prospects, and second, it makes your website more professional. A beautifully designed UI (user interface) can enhance your reach significantly. This creates an effective first impression, making them return to your website for more.

Social Media Integration

One of the many advantages of a custom WordPress website development is social media integration into the feed, allowing you to showcase your social media accounts on your website. The integration of the accounts can attract more visitors to the page without using multiple social media handles for your business.

Responsive WordPress Website Design

In this mobile-first world, the responsiveness of a website plays a critical role. Your outsourced professional WordPress development agency must deliver you a responsive design. Your site must provide a satisfying user experience across all devices—be it a PC, laptop, tablet, or smartphone. While aesthetically pleasing designs help attract more and more prospects, a design that communicates your brand value, style, and image is equally important. An attractive design and responsiveness across a wide range of devices is vital.    

Challenges and Considerations

While custom WordPress website development has major benefits, it comes with its own set of challenges. As a business owner, you need a clear understanding of these top 3 challenges while choosing a custom WordPress website development company for your business website.

DIY Product

Today, various website builder sites enable website building by tweaking visuals, adding content, and launching business websites. WordPress is one of them. However, WordPress provides very few features in the free version. The real deal is customizability, making WordPress extremely popular.

The themes and no-code plugin are there to help you build your website. However, these customizable themes and plugins can sometimes bring in security vulnerabilities. This can burden the website owner with the stress of losing a business’s reputation and facing legal consequences during a data breach. You can outsource a custom WordPress website development agency to resolve this issue. They will have the necessary expertise to know which plugins and themes to use and which not.

Dominance of Plugins in WordPress Website Development

When we talk about custom WordPress plugins, there are more than 60,000 plugins (premium and free) present in WordPress. This can encourage you to use many of them to add functionality to your website.

While we cannot deny that plugins are extremely relevant and important to WordPress, these plugins can open doors to numerous security issues for the website. For instance, a poorly and outdated coded plugin can make way for hackers to attack your website. Another thing to consider here is that too many plugins can affect the loading speed. Plus, compatibility issues may arise when you use too many plugins on your site. An experienced WordPress website development agency can help you maintain a balance between the plugins and can advise you on how to use them without compromising your website integrity.  

Perplexing Errors

Error messages are pretty common on websites. However, WordPress can throw in some of the most peculiar errors that can intimidate new website owners. For instance, a notoriously popular error message is ‘White Screen of Death’. This error message is indeed intimidating as it can lead to downtime, which can cost you sales and conversions. This issue can arise from theme or plugin conflict, corrupt database, or hosting issues.

Other errors include memory limit issues, connection timeouts, and errors in the internal server. WordPress will definitely inform you about the errors, but it won’t provide solutions to those problems. This is where you seek help from a professional WordPress development agency.

How to Choose a WordPress Website Development Company?

Before setting out on the quest to find the best WordPress website development agency, it is crucial to understand your business requirements. You have to understand if you want an e-commerce site, a custom-themed site, or the incorporation of a complex plugin. A clear idea about that will help you shortlist the best companies for your project.

Expertise and Experience

You must seek a company with solid experience in WordPress website development in your industry. An experienced company will have a team of developers who know emerging tools, techniques, and trends, ensuring the business websites are both functional and modern.

Portfolio

You also have to look at the company’s portfolio and understand what industry it serves. Look at the work it has done in your industry and how effectively it delivered the website. This will help you set expectations and understand its capabilities.

Reviews and Testimonials

If you want to gauge the agency’s communication and reliability to meet the project deadlines, you must check past client reviews and testimonials. You can use third-party websites like Clutch to check these reviews and testimonials. You get an unbiased opinion about the agency’s work culture.

Pricing

Pricing may vary for different agencies. Remember, you should not discard a professional WordPress development agency because they charge more. There can be a reason for them to charge higher prices. Communicate and inquire why the agency is charging much more than what others are offering. Some packages include only development while others may include development and maintenance. So, consider these factors while comparing the pricing of shortlisted agencies.

Communication

A custom WordPress website development company keeps you informed of the project’s latest updates. They will communicate clearly about the process to eliminate misunderstandings that might arise, ensuring the WordPress website development of your business website remains aligned with the expected timeline.

Wrapping Up

WordPress is exceptional when it comes to content management systems for small and big enterprises alike. It is highly scalable, secure, and easy to use, providing simple yet effective solutions to intricate website needs.

Businesses need ongoing monitoring and maintenance, which can only be achieved by outsourcing top-notch WordPress development services. This way, you can focus on other important business operations. These agencies have designers and developers with expertise in handling WordPress website development projects.

Wondering which agency to choose without losing a sweat? Webskitters Technology Solutions is here to help.

Webskitters is your go-to destination for digital transformation of your business. We proudly present ourselves as one of the top WordPress website development services in the US. With the expertise of our skilled developers, we can help you develop feature-rich, functional, and stunning WordPress websites. Rely on our experience to build your stunning yet intuitive web presence that can make you stand out in this highly competitive landscape.

So, what are you waiting for? Collaborate with us and let’s make something extraordinary together.