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The word schema plays a very vital part in the world of web technology. Most of the tech-pro are well versed with the use of schemas, their variations as well as their different types. But those who are not aware what schema is and how to set up a schema, we bring to you this guide which can surely contribute in the right way to help you understand Schema.
HTML tags are commonly used by Webmasters right on their pages. HTML tags usually let the browser how to display particular information which is included in the tag.
Take the example of our company Webskitters. With <hi>Webskitters</hi>, the text string is written in heading 1 format. But you will not get any idea about what Webskitters is as the HTML tag does not give any information about the text string Webskitters. That is the reason why it is required to make it easier for Google to display the relevant content to the user.
Schema will provide information about vocabularies webmasters to effectively mark up the pages in ways, it can be understood by various search engines: Microsoft, Google, Yahoo and Yandex!
The vocabulary of schema can be used along with Microdata, JSON-LD or RDFa can be used to add information right to the web content helping to add markup to web pages.
Schema Markups helps the website to rank better for different types of content types. There is data markup for
Websites which have schema markup ranks better in Search Results than companies without having markup. As per study, rankings can increase up to four positions.
We set up schema markup to get better rankings in the search results which are displayed. Schema markup can help you in certain ways. But with the website in hand, follow these steps very effectively. The steps include.
Go to the markup data of Google, to know about the structured markup helper which is available on Google.
There are various options which are listed. This list is not complete. It is one of the common types of content which are used.
Markup is used in a particular section. By pasting the URL in the article is certainly the next step to proceed in the best possible way. The page will load right in the markup tool along with next phase of markup tagging items. One can see the web page in the left pane with the data items.
This process works in a whole new different way. One can highlight the name of article by add Name markup.
The use of data items as a guide can be used and highlight various other items to the markup list. You would not be able to tag each and every items right in the list. Simply just add what one can.
After the above steps, HTML should be created. HTML of the relevant Microdata is inserted in the various spots which have been selected.
One will go into CMS and add exclusive highlighted snippets right in the perfect spots. You can find yellow markers right on scrollbar to exclusive schema markup code.
Another alternative will be download to download the generated HTML file and then copy/paste right into source code or CMS.
After clicking on Finish, one will be presented with a series of next steps.
With structured data testing tool, try to find out what the page where markup has been added will look like.
If you want, you can analyze the published web pages as it is possible. Try to analyze the code which the tool has been generated and which one has been downloaded.
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Till now we discussed on how to use schema markup. Here are certainly some tips which can help you dive deeper and get best possible results on schema.
Well Schema.org provides to you a list of some schema markup which can be used. One can visit the organization of schemas page to get the list. Check the types which are perfect for your business.
There are different varieties of markup types. To get the full list, one should visit ‘The Type Hierarchy’. One can get the list of the markup types which are available.
As per the instructions stated on Schema.org, the more content one marks up, the better. One can start understanding the vast option of item types, one can begin on how much there is right on the web page which one can mark up.
Only the content which is visible to the people who visit the web page should be marked up and certainly other hidden page elements.
The pathway for article: Thing > Creative Work > Article
An article is a news article or a piece of report based on any sort of investigation. Newspaper and magazines have various articles published of different types.
This schema has been used in over 1,000,000 domains.
The various properties of the schema article are
The schema is as follow:
Title: Webskitters, one of the Reputed web design and Development Company
Caption: A pioneer web development company marking its presence in fast developing online world
Description: Webskitters is one of fast growing compnaies in the arena of web design and development.
Article Body: Establishing in the year 2011, Webskitters is one of the fast growing companies in the arena of web design and development. Catering to clients spread across seven countries, Webskitters has 94% client retention policy attracting clients from all across the globe.
<div itemscope itemtype="http://schema.org/Article"><div itemprop="headline">Webskitters, one of theReputed web design and Development Company</div><div itemprop="description">Webskitters is one of the fast growing companiesin the arena of web design and development.</div><div itemprop="associatedMedia"><span itemscope itemtype="http://schema.org/ImageObject"><img itemprop="contentURL"src="/files/rNews-Sample-Story/webskitters_sample_news.jpg"/><div>Credit:<span itemprop="author">Ayan Sarkar</span>/<span itemprop="sourceOrganization"><span itemscope itemtype="http://schema.org/Organization"><span itemprop="name"> Reuters</span></span></span></div><div itemprop="caption">A pioneer web development company marking its presencein fast developing online world.</div></span></div><div><meta itemprop="datePublished" content="2016-09-27"/>March 24, 2011</div><div itemprop="articleBody"><p>Establishing in the year 2011Webskitters is one of the fast growing companiesin the arena of web design and development.Catering to clients spread across seven countriesWebskitters has 94% client retention policyattracting clients from all across the globe.</p></div></div>
The pathway for Local Businesses: Thing > Organization > LocalBusiness
Thing > Place > LocalBusiness
This defines physical business or any branch of the organization. The examples of LocalBusiness include a restaurant; web Development Company targeting local people.
This schema has been used in over between 500,000 and 1,000,000 domains.
The various properties of the schema local business are
The schema is as follow:
Name: Webskitters LLC
Address:7950 NW 53rd St #337 Miami, Florida 33166
Phone:317.759.7373
<div itemscope itemtype="http://schema.org/LocalBusiness"><span itemprop="name">Webskitters</span><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><span itemprop="streetAddress">7950 NW 53rd St #337</span><span itemprop="addressLocality">Miami</span>,<span itemprop="addressRegion">Florida</span><span itemprop="postalCode">33166</span></div>Phone: <span itemprop="telephone">317.759.7373</span></div>
The pathway for Event: Thing > Event
An event can be happening at a certain time and location like lecture, concert or festival. Various offers can be listed and repeated events can be structured as objects of events.
These schemas can be used in 100,000 and 250,000 domains.
The various properties of the schema Event are
The Schema is as follows:
Event Name: Annual Meet of Webskitters
Description: The annual meet invites delegates and members from all across the globe. The forum discusses various issues like the future plan of the brand, its initiatives, its endeavors and many more.
Start date: 2016-09-01
End Date: 2016- 09- 04
Name of Location: Miami
Street Address: 7950 NW 53rd St #337
City: Miami
State / Province / Region: Florida
<div itemscope itemtype="http://schema.org/Event"><span itemprop="name">Annual Meet of Webskitters</span><br><span itemprop="description">The annual meet invites delegates and members from all across the globe. The forum discusses various issues like the future plan of the brand, its initiatives, its endeavours and many more.</span><br>When: <time itemprop="startDate" datetime="2016-09-01"></time> -<time itemprop="endDate" datetime="2016- 09- 04"></time><br><div itemprop="location" itemscope itemtype="http://schema.org/Place">Where: <span itemprop="name">Miami</span><br><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><span itemprop="streetAddress">7950 NW 53rd St #337</span><br><span itemprop="addressLocality">Miami</span><br><span itemprop="addressRegion">Florida</span></div></div></div>
*As per requirements, more additional fields may be added to the event which you create.
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The pathway for Event: Thing > CreativeWork > SoftwareApplication
Software application is surely an application which serves certain purposes.
The schemas can be between 10,000 and 50,000 domains.
The various properties of the schema Event are
The Schema is as follows:
App Name: Webskitters Web application
Category: Business
Operating System: Android 6.0
Rating: 4
Number of Rating: 10
Currency: USD
Price: 30
<div itemscope itemtype="http://schema.org/SoftwareApplication"><span itemprop="name">Webskitters Web application</span><br><span itemprop="applicationCategory">Business</span><br>Requires <span itemprop="operatingSystem">Android 6.0</span><br><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">Rating <span itemprop="ratingValue">4</span>(<span itemprop="ratingCount">10 ratings</span>)</div><div itemprop="offers" itemscope itemtype="http://schema.org/Offer">Price: <span itemprop="price">30</span><span itemprop="priceCurrency" content="USD"></span></div></div>
The pathway for Event: Thing > Intangible > Brand
A brand is usually a name used by an organization, person or product for labeling itself.
The schema can be used between 10,000 and 50,000 domains
The various properties of the schema Brand are
The Schema is as follows:
URL: https://blog.webskitters.com/
Type: Business
Description: Webskitters is a reputed web development and design company offering expert professional services by experienced people of the industry.
Name: Webskitters LLC
URL: https://blog.webskitters.com/
Address: 7950 NW 53rd St #337
P.O. Box: Miami
City: Miami
State/Region: Florida
Postal Code: 33166
Country: USA
<div itemscope itemtype="http://schema.org/Corporation"><meta itemprop="description" content="Webskitters is a reputed web development and design company offering expert professional services by experienced people of the industry."><link itemprop="url" href="https://blog.webskitters.com/" rel="author"/><a itemprop="url" href="https://blog.webskitters.com/"><span itemprop="name" style="display:block;"><strong>Webskitters LLC</strong></span></a><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><span itemprop="streetAddress" style="display:block;">7950 NW 53rd St #337</span><span itemprop="postOfficeBoxNumber" style="display:block;">Miami</span><div><span itemprop="addressLocality" style="display:block;">Miami</span>,<span itemprop="addressRegion"style="display:block;">Florida</span></div><span itemprop="postalCode"style="display:block;">33166</span><span itemprop="addressCountry"style="display:block;">USA</span></div></div>
The pathway for review: Thing > CreativeWork > Review
A review is an option, be it positive or negative about a product, item, movie or restaurant.
The schemas can be between 250,000 and 500,000 domains.
The various properties of the schema Review are
The Schema is as follows:
URL: https://blog.webskitters.com/
Description: Webskitters is a reputed web development and design company offering expert professional services by experienced people of the industry.
Name: Webskitters LLC
Item Reviewed: The brand Webskitters LLC
Author: Michael Kenner
Date Reviewed (yyyy-mm-dd): 2015-03-15
Description: If you are looking for professional codeIgniter services then the perfect option for you is Webskitters for their expertise services.
Rating: 5
Rating Scale Maximum: 5
Rating Scale Minimum: 1
<div itemscope itemtype="http://schema.org/Review"><meta itemprop="description" content="Webskitters is a reputed web development and design company offering expert professional services by experienced people of the industry."><meta itemprop="datePublished" content="2015-03-15"><link itemprop="url" href="https://blog.webskitters.com/" rel="author"/><a itemprop="url" href="https://blog.webskitters.com/"><span itemprop="name" style="display:block;"><strong>Webskitters LLC</strong></span></a><span itemprop="reviewBody" style="display:block;">If you are looking for professional codeIgniter services then the right brand which you should surely look for is Webskitters for their expertise services.</span><span itemprop="author" itemscope itemtype="http://schema.org/Person" style="display:block;"><span itemprop="name">Michael Kenner</span></span><span itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing" style="display:block;"><span itemprop="name">The brand Webskitters LLC</span></span><div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"><span itemprop="ratingValue">5</span> / <span itemprop="bestRating">5</span></div></div>
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The pathway for Product: Thing > Product
Product or service are sort of product offered. That may be: a pair of shoes, rental of cat, concert ticket or any sort of web development services.
The schemas can be over 1,000,000 domains
The Schema is as follows:
URL: http://www.samsung.com/in/
Name: Brand New In Box Samsung Galaxy S7 Edge GSM/ LTE Unlocked 32GB.
Description: A brand-new, unused and undamaged item galaxy S7 perfect for yourself.
Reviews: 60
Condition: New
URL: http://www.ebay.in/itm/Brand-New-In-Box-Samsung-Galaxy-S7-Edge-GSM-LTE-Unlocked-32GB-/291749649717?hash=item43eda25d35:g:UeAAAOSwHoFXt97V
Brand: Samsung
Manufacturer: Samsung
Model: Samsung Galaxy S7 Edge GSM
Product ID: 291749649717
Average Rating: 4.5
Price: 49,990.00
<div itemscope itemtype="http://schema.org/Product"><meta itemprop="description" content="A brand-new, unused and undamaged item galaxy S7 perfect for yourself."><link itemprop="url" href="http://www.ebay.in/itm/Brand-New-In-Box-Samsung-Galaxy-S7-Edge-GSM-LTE-Unlocked-32GB-/291749649717?hash=item43eda25d35:g:UeAAAOSwHoFXt97V" rel="author"/><a itemprop="url" href="http://www.ebay.in/itm/Brand-New-In-Box-Samsung-Galaxy-S7-Edge-GSM-LTE-Unlocked-32GB-/291749649717?hash=item43eda25d35:g:UeAAAOSwHoFXt97V"><span itemprop="name" style="display:block;"><strong>Brand New In Box Samsung Galaxy S7 Edge GSM/ LTE Unlocked 32GB.</strong></span></a><span itemscope itemtype="http://schema.org/Brand" style="display:block;"><span itemprop="name">Samsung</span></span><span itemprop="member" itemscope itemtype="http://schema.org/Organization" style="display:block;">Manufactured by: <span itemprop="name">Samsung</span></span><span style="display:block;">Model: <span itemprop="model">Samsung Galaxy S7 Edge GSM</span></span><span style="display:block;">Product ID: <span itemprop="productID">291749649717</span></span><span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"><span itemprop="ratingValue">4.5</span> based on <span itemprop="reviewCount">60</span> reviews </span><span itemprop="offers" itemscope itemtype="http://schema.org/Offer"><span itemprop="price">49,990.00</span><link itemprop="itemCondition" href="http://schema.org/NewCondition" />New</span></div>
The pathway for Movie: Thing > CreativeWork > Movie
A movie depicting a story, epic or fictional story
The schemas can be between 10,000 and 50,000 domains.
The various properties of the schema Product are
The Schema is as follows:
URL: www.example.com
Name: Titanic
Description: A love story involving a seventeen year old rich girl along with a poor artist right on the maiden voyage of the largest ship Titanic. This giant ship was drowned right on its maiden voyage creating the biggest tragedy in the world of shipping.
URL: http://www.imdb.com/title/tt0120338/
Directed By: James Cameron
Actor: Leonardo DiCaprio
Actor: Kate Winslet
Actor: Billy Zane
<div itemscope itemtype="http://schema.org/Movie"><meta itemprop="description" content="A love story involving a seventeen year old rich girl along with a poor artist right on the maiden voyage of the largest ship Titanic. This giant ship was drowned right on its maiden voyage creating the biggest tragedy in the world of shipping."><link itemprop="url" href="http://www.imdb.com/title/tt0120338/" rel="author"/><a itemprop="url" href="http://www.imdb.com/title/tt0120338/"><span itemprop="name" style="display:block;"><strong>Titanic</strong></span></a><span itemprop="director" itemscope itemtype="http://schema.org/Person">James Cameron</span><div><span itemprop="actors" itemscope itemtype="http://schema.org/Person" style="display:block;"><span itemprop="name">Leonardo DiCaprio</span></span><span itemprop="actors" itemscope itemtype="http://schema.org/Person" style="display:block;"><span itemprop="name">Kate Winslet</span></span><span itemprop="actors" itemscope itemtype="http://schema.org/Person" style="display:block;"><span itemprop="name">Billy Zane</span></span></div></div>
The pathway for Person: Thing > Person
A person may be alive, undead, dead or fictional.
The schemas can be over 1,000,000 domains.
The various properties of the schema Person are
The Schema is as follows:
Name: Ayan Sarkar
Job / Title: CTO of Webskitters
City: Miami
State / Province / Region: Florida
<div itemscope itemtype="http://schema.org/Person">My name is <span itemprop="name">Ayan Sarkar</span><span itemprop="jobTitle">(CTO of Webskitters)</span><br><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">I live in <span itemprop="addressLocality">Miami</span>, <span itemprop="addressRegion">Florida</span></div></div>
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The pathway for Book: Thing > CreativeWork > Book
A book is a detailed informative writings.
The schemas can be 10,000 and 50,000 domains.
The various properties of the schema Book are
The Schema is as follows:
URL: www.example.com
Name: Wings of Fire
Description: Wings of Fire is an autobiography written by APJ Abdul Kalam written by APJ Abdul Kalam himself stating about the various instances of his life.
URL: www.example.com
Author: A P J Abdul Kalam
Published on: 1999
Publisher: Universities Press
Edition: 1999
ISBN/ISSN: 81-7371-146-1
<div itemscope itemtype="http://schema.org/Book"><meta itemprop="description" content="Wings of Fire is an autobiography written by APJ Abdul Kalam written by APJ Abdul Kalam himself stating about the various instances of his life."><meta itemprop="datePublished" content="1999"><link itemprop="url" href="www.example.com" rel="author"/><link itemprop="bookFormat" href="http://schema.org/Ebook"><link itemprop="bookFormat" href="http://schema.org/Paperback"><link itemprop="bookFormat" href="http://schema.org/Hardcover"><a itemprop="url" href="www.example.com"><span itemprop="name" style="display:block;"><strong>Wings of Fire</strong></span></a><span itemprop="author" itemscope itemtype="http://schema.org/Person" style="display:block;"><span itemprop="name">A P J Abdul Kalam</span></span><span itemscope itemtype="http://schema.org/Organization" style="display:block;"><span itemprop="name">Universities Press</span></span><span itemprop="bookEdition">1999</span><span itemprop="isbn">81-7371-146-1</span></div>
The pathway for Video: Thing > CreativeWork > MediaObject > VideoObject
A video file
The schemas can be between 100,000 and 250,000 domains
The various properties of the schema Video are
The Schema is as follows:
Name: WebSkitters Client Testimonial – Bohme.com
Description: WebSkitters acknowledges the appreciation of the Bohme Sisters and is thankful to them for praising and liking our work. We express our gratitude for their appreciation. For more please visit https://blog.webskitters.com
Video URL: https://youtu.be/jFTvTyxv-sg
Embed Url: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/jFTvTyxv-sg” frameborder=”0″ allowfullscreen></iframe>
Video iframe code: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/jFTvTyxv-sg” frameborder=”0″ allowfullscreen></iframe>
Thumbnail image: https://i.ytimg.com/vi/jFTvTyxv-sg/1.jpg?time=1472216599283
Duration: 0.42
<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject"><meta itemprop="description" content="WebSkitters acknowledges the appreciation of the Bohme Sisters and is thankful to them for praising and liking our work. We express our gratitude for their appreciation. For more please visit https://blog.webskitters.com"><meta itemprop="thumbnailURL" content="https://i.ytimg.com/vi/jFTvTyxv-sg/1.jpg?time=1472216599283"><meta itemprop="duration" content="0.42"><meta itemprop="embedURL" content="<iframe width="560" height="315" src="https://www.youtube.com/embed/jFTvTyxv-sg" frameborder="0" allowfullscreen></iframe>"><link itemprop="url" href="https://youtu.be/jFTvTyxv-sg" rel="author"/><a itemprop="url" href="https://youtu.be/jFTvTyxv-sg"><span itemprop="name" style="display:block;"><strong>WebSkitters Client Testimonial - Bohme.com</strong></span></a><iframe><iframe width="560" height="315" src="https://www.youtube.com/embed/jFTvTyxv-sg" frameborder="0" allowfullscreen></iframe></iframe></div>
The pathway for Recipe: Thing > CreativeWork > Recipe
A recipe can be used for dietary restrictions which are covered by recipe. There are few dietary restrictions which are covered by each recipe. The property of the keywords can surely be used for adding more detail.
The schemas can be between 100,000 and 250,000 domains
The various properties of the schema Recipe are
The schema is as follows:
Recipe Name: Corn-and-Ham Risotto
Photo (URL): http://clv.h-cdn.co/assets/16/31/640×640/square-1470080132-clx090116brkdinnerguide-09.jpg
Creator: Marian Cooper Cairns
Description: This is a bowl of creamy risotto is excellent comforting to eat at dinner.
Prep Time (Minutes): 0:30
Cook Time (HH:MM): 0:30
Total Time (HH:MM): 1 hour
Yield (Servings): 4 servings
Ingredients:
– 2 tbsp. extra-virgin olive oil
– 1 large shallot, chopped
– 2 garlic cloves, chopped
– 1 1/2 c. arborio rice
– 3/4 c. dry white wine
– Kosher salt
– Freshly ground black pepper
– 4 c. chicken stock, divided
– 2 c. fresh corn kernels (from about 3 ears)
– 8 oz. shredded smoked ham
– 4 oz. white Cheddar cheese, grated (about 1 c.)
– 1/4 c. thinly sliced fresh chives, plus more for serving
Instructions:
Heat oil over medium heat in large saucepan and then add shallot, garlic and then cook and stir till it is softened till soft for 1 to 2 minutes. Then add rice and cook and stirring till 2 to 4 minutes. After that add wine and cook till the liquid is absorbed till 1to 2 minutes. Add salt and pepper. Then add I cup of stock stirring for 5 to 6 minutes after adding corn till tender. After removing from heat, stir in cheese till melted.
Nutrition fact: calories: 584.
Tags: Cheesy
140 comments
<div itemscope itemtype="http://schema.org/Recipe"><span itemprop="name"> Corn-and-Ham Risotto </span>By <span itemprop="author"> Marian Cooper Cairns </span>,<meta itemprop="datePublished" content="2016-08-03">August 3, 2016<img itemprop="image" src=" http://clv.h-cdn.co/assets/16/31/640x640/square-1470080132-clx090116brkdinnerguide-09.jpg "alt=" Corn-and-Ham Risotto " /><span itemprop="description"> This is a bowl of creamy risotto is excellent comforting to eat at dinner.</span>Prep Time: <meta itemprop="prepTime" content="PT30M">30 minutesCook time: <meta itemprop="cookTime" content="PT30M">30 minutesYield: <span itemprop="recipeYield">4 servings </span>Tags: <link itemprop="suitableForDiet" href="http://schema.org/ Cheesy Diet" />Low fat<div itemprop="nutrition"itemscope itemtype="http://schema.org/NutritionInformation">Nutrition facts:<span itemprop="calories">584 calories</span>,</div>Ingredients:- <span itemprop="recipeIngredient">2 tbsp. extra-virgin olive oil </span>- <span itemprop="recipeIngredient">1 large shallot, chopped </span>- <span itemprop="recipeIngredient">2 garlic cloves, chopped </span>- <span itemprop="recipeIngredient">1 1/2 c. arborio rice </span>- <span itemprop="recipeIngredient">3/4 c. dry white wine </span>- <span itemprop="recipeIngredient"> Kosher salt </span>- <span itemprop="recipeIngredient"> 4 c. chicken stock, divided </span>- <span itemprop="recipeIngredient">2 c. fresh corn kernels (from about 3 ears)</span>- <span itemprop="recipeIngredient">8 oz. shredded smoked ham </span>- <span itemprop="recipeIngredient">4 oz. white Cheddar cheese, grated (about 1 c.)</span>- <span itemprop="recipeIngredient">1/4 c. thinly sliced fresh chives, plus more for serving </span>...Instructions:<span itemprop="recipeInstructions">Heat oil over medium heat in large saucepan and then add shallot, garlic and then cook and stir till it is softened till soft for 1 to 2 minutes. Then add rice and cook and stirring till 2 to 4 minutes. After that add wine and cook till the liquid is absorbed till 1to 2 minutes. Add salt and pepper. Then add I cup of stock stirring for 5 to 6 minutes after adding corn till tender. After removing from heat, stir in cheese till melted.</span>140 comments:<div itemprop="interactionStatistic" itemscope itemtype="http://schema.org/InteractionCounter"><meta itemprop="interactionType" content="http://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="140" /></div>
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The pathway for Mobile Application: Thing > CreativeWork > SoftwareApplication > MobileApplication
Mobile Application is a software application which is designed to work on mobile especially.
The schema is used over 1000 and 10,000 domains.
The various properties of the schema mobile application are
The schema is as follows:
Image: http://mobilesalesapp.net/wp-content/uploads/2015/09/Flipkart%E2%80%99s-mobile-shopping-app-flips-a-Finger-at-buyers.png
Name: Flipkart
Author: Flipkart
Author URL: https://www.flipkart.com/
Aggregate Rating: 4.2
Rating value: 1-5
Rating count: 2,076,233
Date Published: 2014-04-05
Date Time: 12.00
Operating Systems: Android, Windows
File size: 23.5 MB
Interaction Count: 50,000,000 – 100,000,000
Content Rating: 12+
Descriptions: Shop the Online Megastore with the free Flipkart Android app. Choose from the massive selection of original products in Fashion, Electronics, Books, Mobiles and other categories. Get timely alerts on great deals with substantial discounts, every day!
<div itemscope itemtype="http://schema.org/MobileApplication"><img itemprop="image" src=" http://mobilesalesapp.net/wp-content/uploads/2015/09/Flipkart%E2%80%99s-mobile-shopping-app-flips-a-Finger-at-buyers.png " /><span itemprop="name"> Flipkart</span> -<div itemprop="author" itemscope itemtype="http://schema.org/Organization"><a itemprop="url" href=" https://www.flipkart.com/"><span itemprop="name"> Flipkart </span></a></div><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"><span itemprop="ratingValue">4.2</span>/<span itemprop="bestRating">5</span> stars from<span itemprop="ratingCount">2,076,233</span> users.</div><time itemprop="datePublished" datetime="2014-04-05">[publicationdate]</time><span itemprop="operatingSystems">Android</span><meta itemprop="fileSize" content="23.4"/><meta itemprop="interactionCount" content=" 1 millions UserDownloads"><span itemprop="contentRating">12+</span><span itemprop="description">Shop the Online Megastore with the free Flipkart Android app. Choose from the massive selection of original products in Fashion, Electronics, Books, Mobiles and other categories. Get timely alerts on great deals with substantial discounts, every day</span></div>
Under the big category of events, there is the option of selling tickets for various multiple events.
The various variables of selling tickets for various multiple events
The schema is as follows
Event URL: www.example.com
Event name: Webskitters Press Meet
Event Location: Miami, Florida
Event Date: 2016-09-03
Event URL: www.example1.com
Event name: The grand conference of Webskitters
Event Location: London, UK
Event Date: 2016-09-05
<div itemprop="event" itemscope itemtype="http://schema.org/Event"><a href=" www.example.com" itemprop="url"><span itemprop="name"> Webskitters Press Meet </span></a><span itemprop="location"> Miami,Florida</span><meta itemprop="startDate" content="2016-09-03"></div><div itemprop="event" itemscope itemtype="http://schema.org/Event"><a href=" www.example1.com" itemprop="url"><span itemprop="name"> the grand conference of Webskitters</span></a><span itemprop="location"> London, UK </span><meta itemprop="startDate" content="2016-09-05"></div>
The pathway for “Contact Us” is Thing > CreativeWork > WebPage > ContactPage.
Contact Us gives details about the contact details of the business in the most appropriate way.
The schemas can be between 10,000 and 50,000 domains.
The various properties of the schema Contact Us are
The schema is as follows:
Business name: Webskitters LLC
Street Address: 7950 NW 53rd St #337
Address Locality: Miami
Address Region: Florida
Postal Code: 33166
Telephone: 317.759.7373
Aggregrate Rating: 4.2
Rating value: 1-5
Best Rating: 5
Review Count: 50
<div itemscope itemtype="http://schema.org/LocalBusiness"><span itemprop="name">Webskitters LLC</span><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><span itemprop="streetAddress">7950 NW 53rd St #337</span><span itemprop="addressLocality"> Miami</span>,<span itemprop="addressRegion"> Florida</span><span itemprop="postalCode">33166</span></div><span itemprop="telephone">317.759.7373</span><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"><span itemprop="ratingValue">5</span>/<span itemprop="bestRating">5</span> stars from<span itemprop="reviewCount">50</span> users.</div></div>
The pathway of “Web Page” is Thing > CreativeWork > WebPage
A particular web page tells the online audience about the brand detailing about the different online services provided by the brand.
The schema is used in over 1,000,000 domains
The various properties of the schema web page are
The schema is as follows:
Category: Literature & Fiction
Category: Action & Adventure
Image: example-cover.jpg
Name: Twenty Thousand Leagues Under The Sea
Author: Jules Verne
ratingValue: 5
reviewCount: 606
numberOfPages: 394
publisher: Pierre-Jules Hetzel
datePublished: 2002-04-1
<body itemscope itemtype="http://schema.org/WebPage"><div itemprop="breadcrumb"><a href="category/books.html">Books</a>><a href="category/books-literature.html">Literature & Fiction</a>><a href="category/Action-Adventure">Action & Adventure</a></div><div itemprop="mainEntity" itemscope itemtype="http://schema.org/Book"><img itemprop="image" src="example-cover.jpg"alt="cover art: submarine"/><span itemprop="name">Twenty Thousand Leagues Under The Sea</span> -<link itemprop="bookFormat" href="http://schema.org/Hardcover">HardCoverby <a itemprop="author" href="/author/Jules-Verne/">Jules Verne</a><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"><span itemprop="ratingValue">5</span> stars -<span itemprop="reviewCount">606</span> reviews</div><div itemprop="offers" itemscope itemtype="http://schema.org/Offer">Price: $<span itemprop="price">10.53</span><meta itemprop="priceCurrency" content="USD" /><link itemprop="availability" href="http://schema.org/InStock">In Stock</div>Product details<span itemprop="numberOfPages">394</span> pagesPublisher: <span itemprop="publisher">Pierre-Jules Hetzel</span> -<meta itemprop="datePublished" content="2002-04-1">April 1, 2002Language: <span itemprop="inLanguage">English</span>ISBN-13: <span itemprop="isbn">9781904808282</span>Reviews:<div itemprop="review" itemscope itemtype="http://schema.org/Review"><span itemprop="name">Nice One</span>" </b>by <span itemprop="author">Rob Ryan</span>,Written on <meta itemprop="datePublished" content="2008-04-1">April 1, 2008<span itemprop="reviewBody">Highly Informative. Liked it.</span></div></div>
[optinform]
Gmail
Gmail is the mailing application of Google offering services to send emails.
An action is usually described as a work which is being performed by direct or indirect participants. If the action is executed then it may produce a result. Particular action sub-type requires the exact expectation which each argument/role could have.
The various properties of the schema Action are
The common types of Gmail-Action
One click Action
One click options allows users to perform directly from the inbox without having to leave Gmail or inbox.
Confirm Action
There can be one-click confirm button to emails while users are using it to approve, acknowledge or confirm something. Once the user has clicked on the button, there is usually an http request which is issued from Google needing confirmation.
The schema of Confirm Action is
Name: Grant Money
URL: https://example.com
Description: Grant money for charity for handling issues concerning the world of charity.
<div itemscope itemtype="http://schema.org/EmailMessage"><div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction"><meta itemprop="name" content="Grant Money"/><link itemprop="url" href="https://example.com"/></div></div><meta itemprop="description" content="Grant money for charity for handling issues concerning the world of charity"/></div>
Save Action
SaveAction can be used to effectively describe various interactions which include saving a coupon or adding various songs to the queue of listen. SaveAction can certainly be interacted once.
The schema of Save Action button can be added to the email about the offer:
Name: Exclusive save offer
URL: https://example.com/
Description: Exclusive package meal at just $10
<div itemscope itemtype="http://schema.org/EmailMessage"><div itemprop="potentialAction" itemscope itemtype="http://schema.org/SaveAction"><meta itemprop="name" content="Exclusive save offer"/><link itemprop="url" href="https://example.com/></div></div><meta itemprop="description" content="Exclusive package meal at just $10"/></div>
RSVP action
This one is used to declare an event with RSVP action.
The various properties of the schema RSVP action are
The schema is as follows:
Name: Webskitters Press Meet
Start Date: 2016-09-05
End Date: 2016-09-07
Location: Miami
Address: 7950 NW 53rd St #337
Name: Webskitters LLC
Street Address: 7950 NW 53rd St #337
AddressLocality: Miami
AddressRegion: Florida
PostalCode: 33166
addressCountry: USA
<div itemscope itemtype="http://schema.org/Event"><meta itemprop="name" content=" Webskitters Press Meet"/><meta itemprop="startDate" content="2016-09-05T15:30:00Z"/><meta itemprop="endDate" content="2016-09-07T16:30:00Z"/><div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><meta itemprop="name" content=" Webskitters LLC "/><meta itemprop="streetAddress" content="7950 NW 53rd St #337"/><meta itemprop="addressLocality" content=" Miami"/><meta itemprop="addressRegion" content=" Florida "/><meta itemprop="postalCode" content="33166"/><meta itemprop="addressCountry" content="USA"/></div>
Go to action
This section takes user to the place where the actions have been completed. Very unlike One-Click action, go to actions can be interacted many a times.
Go To Action is supported by generally two cases:
View Action
One can add a ViewAction button right to emails as it requires users to go to the site to complete the action.
The schema for ViewAction button to the email is:
Name: Download a song
Description Content: Download your favorite song online
<div itemscope itemtype="http://schema.org/EmailMessage"><div itemprop="potentialAction" itemscope itemtype="http://schema.org/ViewAction"><link itemprop="target" href="https://watch-movies.com/watch?movieId=abc123"/><meta itemprop="name" content=" Download a song "/></div><meta itemprop="description" content=" Download your favorite song online "/></div>
Track Action
One may add a TrackAction button right to track packages from being delivered. One can direct link it to a mobile application as shown:
Street Address: 7950 NW 53rd St #337
Address Locality: Miami
Address Region: Florida
Address Country: USA
Postal Code: 33166
Expectedarrivaluntil: 05.09.2016
Name: Fedex
Order number: 1234567890
Name: Webskitters LLC
<div itemscope itemtype="http://schema.org/ParcelDelivery"><div itemprop="deliveryAddress" itemscope itemtype="http://schema.org/PostalAddress"><meta itemprop="streetAddress" content="7950 NW 53rd St #337"/><meta itemprop="addressLocality" content=" Miami"/><meta itemprop="addressRegion" content=" Florida"/><meta itemprop="addressCountry" content=" USA"/><meta itemprop="postalCode" content="33166"/></div><meta itemprop="expectedArrivalUntil" content="2016-09-0512T12:00:00-08:00"/><div itemprop="carrier" itemscope itemtype="http://schema.org/Organization"><meta itemprop="name" content="FedEx"/></div><div itemprop="itemShipped" itemscope itemtype="http://schema.org/Product"><meta itemprop="name" content="iPod Mini"/></div><div itemprop="partOfOrder" itemscope itemtype="http://schema.org/Order"><meta itemprop="orderNumber" content="176057"/><div itemprop="merchant" itemscope itemtype="http://schema.org/Organization"><meta itemprop="name" content="Ayan Sarkar"/></div></div><link itemprop="trackingUrl" href="http://fedex.com/track/1234567890"/><div itemprop="potentialAction" itemscope itemtype="http://schema.org/TrackAction"><link itemprop="target" href="http://fedex.com/track/1234567890"/></div></div>
Schema can definitely give some added benefits to your website guiding you to generate rich snippets to your website. As you can understand from the guide given below, adding schema in the right way is very important and necessary. Get in touch with us to understand the different perspective of schema in the right way possible.
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Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.
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