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Mobiles have opened up new gateways for businesses and it has given them the power to move ahead with a bang. Exploring the mobile app market is helping businesses to go beyond the basics and capture the attention of their audience.
Unlike websites, the chances of a visitor turning into a customer are extremely high. They can visit your app, and having a happy experience will encourage them to buy products. According to statistics, 92% of users spent their time on smartphones, and this entire time is dedicated to mobile apps.
Having a clear idea about the statistics can definitely help you plan your future steps smartly. Leveraging mobile opportunities is more important for startups as times are very crucial for them. With a mobile app in place, small businesses can compete with the big and reputed brands. It’s easy and it’s possible for them now.
Many small businesses or startups have played a key role in shaping the success of their digital footprints through a mobile application.
Businesses do have various mobile app features that can highlight their USP and can easily lure visitors to their platform. The best approach that startups choose is to add a good set of features that would make their app distinctive from the branded ones.
But, do you know what features can actually work for you? Let us help you have a list of them!
Every mobile app can be distinctive and stand apart from its counterpart-thanks to the high level of technological advancements. The market is flooded with varied apps that are capable of coming up with distinctive features. However, there are some application features that remain common for most businesses, especially startups, regardless of their niche and objectives.
So, without wasting any further time, let us dive deep into the set of mobile app features that can work wonders for startups and small businesses.
Among the mobile app development features, the startups really need to get this one right. Along with good login and allowing the users to have a smooth onboarding, social media integration is really important for your app. By doing this, you can quickly help the users to fulfil the registration, and log in almost immediately.
You are allowing your visitors to click on the integrated social button and sign in to your app with no trouble at all. Since the social media platforms have billions of followers, your idea will be a hit among your visitors. Most of them would have at least one social media account, which will ease their engagement with your business.
This was the benefit that your users will get through this feature, but aren’t you interested in knowing, what you can reap out of it? Oh yeah, there always is something for you!
In this case, you get access to valuable user data, which include:
This data proves to be of extreme value especially when it comes to building or understanding your buyer persona.
In this age of modern technologies and GPS, geolocation tracking has emerged to be one of the key mobile app features. If your startup is especially focused on delivering on-demand services, you can leverage this feature to the fullest. Your customers can use the feature to track the location of the delivery personnel.
Some of the best examples of mobile apps using this feature are Uber, Zomato, Swiggy and many more. Not only does the feature is good and preferred by your customers, but your delivery personnel can also gain an advantage from it. The app can guide them about the shortest possible route to their destination, making the service prompt that would earn them great ratings.
And what is in store for you? For businesses with on-demand services, you might have a lot of vehicles, logistics, orders and delivery personnel to track. Don’t worry, this feature in your app will help you. This appears to be one of the most relevant features for your business. The real-time and smooth tracking ensures your operations run smoothly.
Oh no, we are not indicating that you turn into Alexa or Siri! But what if we tell you adding a voice-search feature to your app is a great idea to cut short the visitors from your competitor’s app?! Wouldn’t you be attracted to know more! So, let us tell you. Voice Search is one of the most sought-after app development features. Thanks to Google and YouTube, it has made life easier for a lot of people, especially the millennials. If you ask them, they would say why waste time typing or searching for a product when we can use our voice and find it instantly?
Well well, there is a point there. You cannot just ignore it. Studies find that a significantly large number of millennials do use the voice assistance feature when it comes to mobile shopping. They also prefer using the app with this feature. It suits their lifestyle.
It will bring more engagement to your app and users can stay longer, hence the bounce rate will decrease and the conversion rate will increase significantly. Now that’s a thing you cannot just ignore!
Before we move on to explaining this topic, let us make it clear that gamification has nothing to do with games. Surprised? That’s the trick. Gamification is a feature that allows you to create healthy competition among your users. The ways can be varied, depending on your business. Say, for example, the customers of an eCommerce app can earn more loyalty points as they buy and at the end, they can claim a prize!
It’s not incorrect to say that gamification is quite closely interlinked with loyalty programs. And as the latter, you can use the former in a variety of ways. The creativity and brilliance of your sales and the digital team are needed to crack this one!
Once incorporated properly, the feature can help you engage with your users competitively. It is also a great way to push business conversions. It is one of the app developments features that startups and sales-focused companies find more useful.
The market is filled with myths that these features are only incorporated in huge brands as small companies cannot afford them. Don’t fall for these myths. Augmented Reality and Virtual Reality are the two most popular technologies in the current digital market. It is used across all niches by businesses of all sizes. The main idea behind these technologies is to bridge the gap between the virtual and real for the users and give them a great user experience.
Interested in knowing have you ever come across this feature or not? Let us help you! Remember, when youclicked on a “try it now” button on an app for a frame that you really liked? After clicking the button, you can actually see yourself with the selected frame, that’s the technology we are talking about right now!
It gives an immersive shopping experience to the users. Virtual Reality can create a wonderful environment and can guarantee a great experience to the users. Using these features within your website can help you enhance your business prospects impressively, and it is also going to get your users back to your app.
This is a necessity for modern users. Your customers demand this feature from you. It is kind of a new normal for them. The best thing about having a tech-savvy set of visitors is that they understand that you cannot be available for 24*7 to give them support, and they don’t even demand that. But they need a good replacement for you. And what can be a great alternative than a chatbot?!
The customers can get their support from the chatbot, which consumes a lot less of their time than connecting with human support care and staying on hold when they search for the information. This sought-after trending app development feature has given rise to dynamic and intelligent chatbots that are powered by advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML).
The chatbot ensures a delightful customer experience and also helps the businesses to gather customer data and data-driven insights, which are generally based on the queries, customer behaviour, and their pain points. Resolving the customer’s issues in real-time can make you their favourite in no time!
These are of course not the only set of features that you should get for your startup; the market is full of many others. But for starting you must and should have these features within your app. It is important to get online and find the right feature supporting your business’ growth. The current market situation can bring you to a “now or never” situation. So, better you hire a team of expert mobile app developers and share your requirements with them, you will be surprised with the result that they will show you, within the shortest period of time!
Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.
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