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Magento is in the top e-commerce platform list used by 12 percent of digital software owners, where Shopify and WooCommerce tend to acquire the most attractive position. Magento is an open-source e-Commerce platform, created using Zend Framework and written in PHP. In 2019, over 2,50,000 e-commerce sites rely on Magento. It is quite an impressive position as there are 1.5 billion websites in total on the internet. Top brands like Samsung, Ford, Lenovo, Vizio, Nestle, Nike, Foxconnect – from large scale to small enterprises use Magento Electronic Commerce CMS.
Its versatile content management capabilities made it popular among the developers. It offers mobile-friendly and custom integration functions. In terms of security, stability, and support it proves to be an all-rounder. The active community of the Magento developers helps to improve the platform for much superior user experience and comes out as the best standard. In the case of page load time and query processing time, Magento wins over among the other platform. Being an open-source platform, you can install or use any version of Magento CE. It is the in-build CMS for all online businesses. It can be addressed as an umbrella under which all the advance e-Commerce aspects and functions are incorporated. An online business can only be flourished if it offers mobile-friendly features. Magento is the best option to meet the demands of mobile-savvy customers. It is compatible with smartphones. It offers a multitasking facility that lets the developers manage multiple tasks while operating the Magento website’s performance. This Electronic Commerce solution allows you to integrate swiftly with third-party services like database applications, transportation, order tracking shipping. Magento plugins are known as extensions, offering different categories which include content customization, payments, security, marketing, and customer support. If you use the right plugin, you will be able to build a fully personalized e-commerce store and optimize maximum sales revenue.
With the mentioned features, you can establish a unique customer experience that makes the consumers come again and again. These following plugins will help you immensely in building a dynamic web page. Let’s have a look:
95% of online experiences start with a search engine, and 57% of B2B marketers narrated that SEO generates more leads than other marketing initiatives. You will surely bring in a high level of qualified leads. It helps in a wide variety of SEO activities starting from identifying duplicate content, intensifying duplicate content to optimizing URLs and site indexation as well. It also aids to build user-friendly HTML and XML sitemap to help search engines organize your content. So, in order to import key competitors, you must use it.
Online reviews nowadays become complex to make prospects in the e-commerce platform and motivate the customer to check out the in the initial purchase. 93% of consumers believe in a customer review, that’s mean it hugely impacted on their purchasing decisions. 91% of 18-34 years old trusted online reviews are personal recommendations. Product Review Reminder is designed to help you manage more products while converting much of the process.
35% of Amazon’s sales depend on cross-selling. Cross-selling is one of the most remarkable ways to increase order value. It is a way where depending on their prior purchases and browsing details, related products are shown. To optimize cross-selling opportunities Customer Also Viewed is one of the best Magento plugins.
It offers you to enable potential smart suggestions that will show related products of their choice automatically. This attractive product recommendation interestingly increases the purchased item. With this plugin, you can create highly personalized deals that hold the attention of the shoppers. It also enables to hide products from the same category that are out of stock.
One of the most compelling ways to increase brand revelation is to let the shoppers share the products on their social media account. This helps in increasing the popularity among the audience, you can bring more customers overnight without your direct interference. This plugin is perfect to encourage social sharing. On top of that is is very easy to use. You have to add the sidebar share button to your Magento store. It is an incredible way to streamline the social sharing process and to bring more traffic as well.
A/B testing is a must “to-do” for your e-Commerce platform. It is the most suitable way to give your business an energetic boost and also maximize the sale. It helps the developers to test all aspects of the site effectively and to attain the required changes. It is the most favorable plugin among the developers. You can select any product attribute to make an experiment. You can either test a single attribute or launch a multivariate experiment to test a number of attributes at once. You can explore with varied wording on product descriptions. You can apply different copy variations to keep an eye which has a bigger outcome than the other. It is very simple to implement. And sometimes making a very few alterations is all it counts to reach your sale at the apex.
Maximum shoppers tend to love coupon options. In digital form they are now much bigger, people are going gaga over these coupons for extra benefits in billing option. Around 31 billion people use e-coupons for payment. Thus, it is clear that coupon code is a very popular choice and if you input this option to your site it would naturally help to escalate the number of sales. Multiple Coupon plugin allows you to operate personized coupons based on different rules. Customers can see which coupon be applied to their particular order of view page. If you choose coupon as one of your promotional strategies then it is a worthy plugin to implement.
If your site has too long or complicated checkout processes, then you would possibly lose many customers. Nobody wants to go through a complex buying method. 26% of shoppers lose their interest if they encounter trouble during billing. So, Enhance Quick Cart plugin is the perfect remedy to solve all these drawbacks. This plugin displays the cart summary review on the product page. So that shoppers do not leave the page. It also reduces the checkout steps to a minimum and enables to improve the conversion rates. It goes to the checkout option directly without visiting the cart page. It is easy to set up and do not require any coding skill to come into effect.
You should be efficient enough to answer all the burning questions that come from the customers. And if you fail to give an answer to their doubt, they simply choose other websites forgetting all the services you have provided to them. That’s the popular nature. So, if you want to keep your customer informative clearing all the doubts they have, you will win the race. That is what a Magento plugin does. It permits you to build a dedicated FAQ page that solves all the frequently asked questions in one location. You mush organize it neatly and be specific. It not only keeps your customers happy but also gives you enough time to engage in other activities. You do not have to answer the same monotonous queries over and over again.
Developers suggest the search box is an extremely important and critical feature in all e-Commerce platform. If the customer is not satisfied with the site search results, they would possibly get frustrated if an irrelevant product appeared in a search result. Fortunately. Searchanise Smart Search and Autocomplete solve all these problems and can enhance the shopping experience while using the search box.
Another exclusive feature it offers is, it not only displays products based on keywords rather it comes up with other relevant search results. Powerful Artificial Intelligence technology is implemented in the plugin. Customers can find their choice of the product very easily, as a result, the growth of your sales increases at a rapid pace.
All the trendy e-Commerce stores operate in a Global space, so, it is not possible for all customers to choose the same language. Shoppers prefer to operate a shopping platform that speaks their language. Thus, if your app is not capable to cater to a different language, your business’ market value may drop, and the sale opportunities may de-escalate.
Language Translator plugin offers an exclusive solution to all these problems. It automatically translates the content of the store in multiple languages to takes in customers from all geographical locations. In this way, users do not find any trouble on their end to interpret the meaning of your content. Because it is not possible for the writers to write content in all possible languages. Consumers can fluidly explore your site to find what they are searching for. It has a positive impact on customer relationships and helps you to enhance your market value.
One cannot deny the power of product video on the e-commerce platform. 71% of customers believe that a video explains a product better and naturally, they choose to buy that particular product which they have seen thoroughly. This is one of the best Magento plugins for professionals who are working on videos in the e-commerce store. All you have to do is enter the URL code with Product Videos, and the video will appear automatically in your required pages for the customers.
This is the finest way to explain your product quickly.
The delivery issue can reduce your customer, especially no customer wants to face any delay regarding delivery. 16 % of customers say that slow delivery is the reason they prefer to choose another option to buy any product. If you are unable to deliver products within their aspired date then customer loses their interest in your website, it can create a security problem with ‘porch pirates’. Though Delivery Date is an agile little plugin that can set the key to your business growth.
Other than that, it updates customers about the available schedule for the delivery. It provides shoppers the option to leave comments regarding any specific delivery. This way you can make sure the product is being delivered to the right time.
It set a huge perk among the customer if you add this feature in your e-Commerce platform. However, in order to hold profit in your business, this tag has been specified for some particular customers or at a particular time. It shows a small display at the top of the screen indicating the consumers how long they avail the special offer of free shipping.
This plugin has the capacity to calculate and control the setting option so that developers can preferably showcase the functionality.
As a developer or as a merchant you cannot turn down the undeniable power of Magento in upgrading the standard of your shopping site. According to the statistics of BuiltWith as an electronic commerce platform, Magento powers 29.89% of all online stores existing today. The invention and application of Magento have set a revolution in the e-commerce landscape.
You have to keep one thing in mind the more advanced feature you add to your e-Commerce platform the more popularity you gain. These features make your website coveted among the consumers. Everyone is in the queue to enhance their sales and build a cordial customer relation. You need to serve the best in order to catch the attention of the customer. Suppose if you have quality products that can make you earn a good mean, however, if you lack the required infrastructure from your end to market the product you will lose in the race. Thus, you need to have the right technology and intelligence to market your product in an e-Commerce platform. Using these plugins can bring you the possible popularity you always want to achieve in your business.
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Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.
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