About Alokozay
Alokozay is a renowned international FMCG brand with a rich history and a diverse portfolio of high-quality products. From its origins, Alokozay has been committed to providing consumers with exceptional goods, building a strong reputation for quality and reliability across various markets.
As the company expanded its global footprint, it recognized the importance of a robust and engaging online presence to connect with customers worldwide and further solidify its brand leadership.
As a leading FMCG website redesign company, we developed a comprehensive website strategy to create a dynamic digital platform to showcase the brand’s extensive product range.
The objective was a complete digital transformation that effectively communicates the brand values and allows the users to engage.
The website was envisioned as a central hub for Alokozay, where customers could explore product details, learn about the company’s heritage, and stay updated on the latest news and promotions.
The end result is a powerful online platform that drives brand engagement and supports continued growth in the competitive FMCG landscape.
Project Challenges
Our primary objective was to create a digital platform that effectively showcased Alokozay’s diverse product portfolio while providing a seamless and engaging user experience. Along with balancing visual appeal, we focused on a presence that effectively targets the international market.
Multi-Language Website
The FMCG e-commerce website design ensured a multi-language website targeting a larger market. Users can seamlessly access a translated version of the relevant content, and the brand can achieve global recognition.
Understanding Customers
The next challenge was understanding the vast customer base and developing a digital transformation plan that caters to the brand's needs. The team diligently communicated with Alokozay's C-suite individuals to create a perfect plan.
Project Solutions
Addressing the challenges outlined, Webskitters’ FMCG website redesign team implemented various strategic solutions to ensure the Alokozay website met its objectives and provided a seamless user experience.
UI/UX Design
A core focus was creating a user-centric design that was visually appealing and easy to navigate. It was designed to be fully responsive across all devices, ensuring a consistent user experience regardless of screen size. Our extensive user testing ensured optimal usability and engagement.
E-commerce Development
To enhance performance, scalability, and ease of management, we empowered Alokozay's e-commerce platform with Node and Angular. It provided a more user-friendly backend interface for Alokozay's team while also offering improved performance and security features.
Data Migration
Migrating data from the previous platform to Shopify was a critical aspect of the project. The FMCG website data migration developed a comprehensive strategy to ensure essential data was transferred accurately and securely.
Products
All product data, including descriptions, images, SKUs, and pricing, were migrated to the new Shopify platform.
Users Data
Customer accounts were securely transferred, including contact information, addresses, and purchase history.
Past Orders
Historical order data was migrated to maintain a complete record of customer transactions.
Integration Details
Integration with WhatsApp allowed for direct customer communication, providing convenient customer support and enabling targeted marketing campaigns.
Payment Gateway
Secure payment gateway integration was essential for facilitating online transactions. We integrated multiple payment gateways to provide customers with various payment options.
Marketing Automation
The digital marketing team collaborated with the e-commerce website development to streamline the marketing cycle for elevated sales numbers.
Support and Maintenance
The team of designers and developers is adept at FMCG website maintenance. Their process ensures that every aspect of the digital presence is error-free, functional, and ideally upgraded to meet market transition.
Experience Digital Transform With Webskitters
Partner with Webskitters and embark on a transformative digital journey. We are not a commonplace FMCG website development company but are strategic partners dedicated to your online success. Our expertise spans the entire digital landscape, from crafting user-centric websites and developing robust e-commerce platforms to implementing effective digital marketing strategies.
We combine creative design with cutting-edge technology to deliver solutions that drive tangible results. Whether you want to enhance your brand presence, expand your market reach, or streamline your online operations, Webskitters has the experience and expertise to help you achieve your goals.
Let us empower your business with a robust digital presence that sets you apart. Contact us today to explore the possibilities.
